1. Executive Summary 3

2. Market Analysis 4

3. Competitive Landscape & Market Opportunity 5

4. Products and Services 6

5. Operations & Staffing Plan 7

6. Permitting & Buildout Process 8

7. Project Timeline & Roadmap 9

8. Marketing Plan 10

9. Financial Projections 11

10. Break-Even Analysis & FAQ 12

Aristo is Miami's premier healthy grocery destination, launching in Coconut Grove to serve affluent, health-conscious consumers. Our 10,250-square-foot store offers strictly curated, organic, non-GMO products and a sophisticated prepared food and beverage bar, blending luxury retail with wellness. With no direct competitors, Aristo targets 13% of a $106 million serviceable obtainable market, projecting $13.9 million in Year 1 revenue.

We seek $3,612,972 in equity investment to fund buildout, inventory, and operations, anticipating break-even in 34 months and a 300% CoC (Cash on Cash Return) by Year 5. Inspired by Erewhon's $3.4 billion success, Aristo is poised to redefine premium grocery retail in Miami's booming luxury market.

Aristo targets households earning over $100,000 annually from North to South Miami, including Miami Beach and Key Biscayne, focusing on health-conscious consumers aged 25-45 who value premium, organic, and healthy products.

Average household grocery spend: $5,502/year.

With projected Year 1 revenue of $13.9 million, Aristo aims to capture approximately 14% of the SOM. The $5,502 per year spend is conservative in our view since many affluent households spend $8,000 or more annually on groceries. Additionally, the market figures are derived from the 2023 Census, and Miami's demographics have since improved, further supporting the target.

Source: 2023 American Community Survey, BLS 2023 Consumer Expenditure Survey.

Our closest comparable is Erewhon, a high-end grocery store chain based in Los Angeles that generated over $171 million in profits in 2023 (Forbes 2023). They currently operate 10 locations and have plans to expand further within California.

The market in Miami is stronger in size and purchasing power than in many areas in Los Angeles. Due to higher density, Miami's target areas, such as East Brickell, often have a higher percentage of households earning over $100k compared to some Erewhon locations like Culver City.

Miami has experienced significant economic growth, attracting high-net-worth individuals leading to increased demand in the luxury retail market. Notably, the Miami Design District, a hub for luxury retail, experienced a 67% surge in retail rents in 2023, reaching $500 per square foot, making it the fifth most expensive retail district in the US (Bloomberg 2023).

Aristo will provide a premium grocery selection alongside freshly prepared foods and beverages, offering customers a complete health-oriented market experience. In addition to these core offerings, Aristo will enhance the shopping journey with personalized product guidance, exceptional customer service, and the convenience of online ordering and delivery through platforms such as Uber Eats and Instacart. To further reward loyalty, we plan to introduce a membership program that allows customers to accumulate exclusive benefits.

Every product is strictly vetted for ingredients, sourcing, brand integrity, and product story, ensuring exceptional quality. The standard is if it's not exceptional, it doesn't go on the shelf.

We plan to hire 74 employees with the following roles and annual compensation per employee (inclusive of payroll tax). Total Monthly Payroll: $234,510

The permitting timeline spans approximately 12 weeks with the following tasks and estimated costs and completion times. The following is a detailed breakdown of anticipated permitting requirements and associated costs for Aristo's buildout. While total permitting expenses are estimated at $30,000, not all tasks are sequential—many can be completed concurrently, as outlined in the Gantt chart that follows.

The permitting process for Aristo is a critical phase that involves navigating various regulatory requirements and securing necessary approvals for construction and operation. This intricate process spans approximately 12 weeks and entails a series of tasks, each with its own estimated costs and completion times. While the total estimated permitting expenses are set at $30,000, it's important to note that many of these tasks can be executed concurrently rather than sequentially, which helps optimize the overall timeline. This strategic approach to task management ensures efficiency and minimizes potential delays, allowing Aristo to progress steadily towards its grand opening.

Aristo's competitive positioning will highlight three key differentiators:

To bring Aristo to life, a minimum capital investment of $5,612,972 is required. This funding will cover the comprehensive renovation of a 10,000-square-foot retail space, designed to deliver a premium, immersive customer experience. The investment also includes initial working capital, inventory procurement, and all legal and permitting costs.

The buildout is categorized as a major renovation, not a full construction, as the selected space already includes core infrastructure such as electrical and plumbing systems. Accordingly, we are applying a renovation cost estimate of $250 per square foot. This figure includes design and architectural fees. For a detailed breakdown, refer to section 8: Detailed Buildout Plan.

We are also conservatively assuming that initial inventory will be paid upfront, despite typical supplier terms of 30-60 days. This approach ensures full financial preparedness from day one.

In addition, the working capital allocation is designed to cover six months of operating expenses, assuming zero revenue during that period. While we anticipate strong early sales performance and disciplined cash management, this buffer provides essential protection against unforeseen delays or risks in the launch phase.

Aristo's financial outlook reflects a disciplined declining growth trajectory that accounts for higher short-term expansion as new locations gain popularity, while recognizing the natural limits of long-term growth since grocery stores cannot expand within a single site beyond inflation. In Year 1, projected revenue is $13,985,183, growing to $63,864,840 by Year 5. Gross profit expands from $6,895,771 in Year 1 to $31,490,279 in Year 5, with gross margins improving from 49.3% to 49.3% over the same period, after which they are expected to stabilize.

This trend is driven by product mix optimization and operational efficiencies gained over time.

Operating expenses remain well-managed, resulting in consistent improvements in profitability. EBITDA is forecasted to rise from $1,216,156 in Year 1 to $10,035,301 in Year 5, with EBITDA margins improving from 8.7% to 15.7%. Cash-on-Cash Returns (CoC) follow a similar trajectory, expanding from 18.3% in Year 1 to 256.1% in Year 5, signaling strong capital efficiency and accelerating earnings growth.

These metrics reflect a financially sound model designed to scale sustainably while maintaining profitability, with clear evidence of margin expansion and robust returns across multiple locations.

The break-even analysis for a single Aristo location demonstrates a disciplined and achievable path to profitability. On an investment basis, the store is expected to recover its upfront capital within 34 months (2.8 years), which is consistent with conservative expectations for premium grocery formats requiring significant upfront build-out.

The break-even analysis for a single Aristo location demonstrates a disciplined and achievable path to profitability. On an investment basis, the store is expected to recover its upfront capital within 34 months (2.8 years), which is consistent with conservative expectations for premium grocery formats requiring significant upfront build-out. From an accounting standpoint, annual break-even sales are modeled at approximately $11.9–13.0 million in the first five years, rising gradually to $17.1 million by Year 10. This translates to a daily break-even sales requirement of roughly $32,900 in Year 1, increasing to about $47,400 per day by Year 10, reflecting inflation, higher basket sizes, and scaling costs over time.

Customer-level analysis further reinforces the feasibility of these targets. With projected average basket sizes starting at $150 in Year 1 and growing to $213 by Year 10, the model requires between 205 and 222 daily customers at break-even. This equates to servicing a customer approximately every 2–3 minutes during a 15-hour operating day, a throughput level well within industry norms for urban premium grocery locations. Importantly, projected daily customers (259 in Year 1, growing to over 500 by Year 10) comfortably exceed the break-even requirement, providing a buffer against volatility in demand.

This break-even analysis highlights both the scalability and resilience of the Aristo model. Conservative assumptions on basket size, sales volumes, and customer frequency still support timely payback and a strong long-term growth trajectory. A single store can reach sustained profitability within three years and continue generating attractive returns thereafter.

Aristo's expense ratios have been modeled conservatively to remain consistent with grocery industry norms. Labor is projected at 19.1% of revenue in Year 1, declining to 15.2% by Year 10, a range that reflects the industry benchmark of 15%–18%, acknowledging that premium formats often sit at the higher end due to service intensity. Rent is set between 6.4% and 5.1%, consistent with the industry's 6%–8% range, ensuring our assumptions remain grounded in market standards for well-located urban grocery sites. Utilities gradually decrease from 2.6% to 1.9%, aligning with the industry norm of approximately 2%, while marketing is modeled between 3.9% and 2.9%, deliberately above the traditional 1%–2% grocery baseline to reflect the investments required to establish a premium brand in new markets.

This approach ensures the model does not rely on overly optimistic cost assumptions. Instead, it reflects realistic industry-aligned ratios while allocating appropriate resources to brand building, which is a critical driver for differentiation and long-term growth in the premium grocery sector.

The successful launch of an Aristo location hinges on a meticulous and strategic buildout process. This section details the estimated costs across various categories, reflecting the significant investment required to create a premium grocery experience. Each component, from foundational architectural plans to specialized interior fixtures, is designed to meet the highest standards of quality and functionality, ensuring a superior environment for our customers and efficient operations.

The total estimated buildout cost of $2,770,000 underscores our commitment to establishing a state-of-the-art facility. This comprehensive budget accounts for every detail required to deliver a high-quality, efficient, and visually appealing grocery store. The 10% contingency allocation is crucial for addressing unforeseen challenges, ensuring project stability and on-time completion within financial parameters. This investment is foundational to Aristo's strategy, creating an inviting space that enhances customer experience and supports long-term operational success.

Our project timeline highlights critical milestones for Aristo's successful launch and planned expansion